2010 China's low-voltage contactor market growth of 24.55%

With the further improvement and recovery of the domestic macroeconomic situation and export markets, some low-voltage contactor manufacturers in mainland China even experienced a rapid growth of over 50% from January to August in 2010. From the perspective of customs import and export data, low-voltage contactor products The actual export growth rate is 52.4%. According to a joint comprehensive analysis by JF, the low-voltage contactor market in mainland China will increase by 24.55% year-on-year in 2010.

Low-voltage contactors as a major product of the low-voltage electrical industry, its market and its changes have also been of concern to industry companies; based on this, Beijing G & B Joint Consulting Co., Ltd. timely launched the "2010 mainland low-voltage contactor" in September 2010. "Market Research Report", the report systematically analyzed the overall market size of the mainland low-voltage contactors, market competition, OEM machinery, power, construction / real estate, metallurgy, petrochemical, and rail transit, and other six key subdivided application markets, with different current specifications. The proportion of products and the price level, etc., focused on the research of 20 domestic and foreign-funded major suppliers such as Schneider and Zhengtai.

The overall market size of low-voltage contactors is relatively large, accounting for 18.22% of the overall market capacity of the low-voltage electrical industry. Low-voltage contactors, as a general class and basic class of low-voltage electrical products, are widely used in OEM machinery, power, construction, and real estate. , metallurgy, petrochemical and other industries. According to the report of the joint report of the GZ, the market size of the mainland's low-voltage contactors in 2009 was approximately 8 billion yuan, accounting for 18.22% of the total market size of the entire low-voltage electrical appliance industry in the mainland, and the overall market size was relatively large. (According to the statistics of the China Electrical Apparatus Industry Association, the total industrial output value of the mainland's low-voltage electrical appliances industry was 44 billion yuan in 2009, regardless of import and export.)

The market performance of mainland low-voltage contactor suppliers in the economic crisis is significantly different Throughout 2009, the impact of the global economic crisis on China's low-voltage contactor suppliers was divided into two categories: One type of business performance decreased significantly, while the other type of business performance was not reversed. Drop back. From the perspective of the larger 20 sample survey companies, their performance in 2009 was roughly flat; but from the perspective of the production and sales data of about 2,000 low-voltage contactors in the overall market, the economic crisis touched mainland China in 2009. The device market did not cause much impact and impact, and its overall market size still grew by 6.99%. In 2008-2009, in the context of the economic crisis, some leading enterprises in the end-use industry were relatively strong or export-oriented leading enterprises became the first victims of the economic crisis. Their own development was affected and their low-voltage contacts were reduced. The purchase expenditure of the device, or the selection of a low-end brand with a higher price advantage, replaced the brand, resulting in a large scale of low-voltage contactors, and in particular, the market performance of foreign-branded suppliers such as Schneider and Siemens has significantly decreased in different degrees. At the same time, some low-end suppliers have seized market opportunities and expanded their market share. As the economic crisis has a significant impact on the mainland market in the second half of 2008 and the first half of 2009, but under the stimulation of the national macroeconomic policies and four trillion investment, the overall economic situation in the mainland in the second half of 2009 has improved markedly. The market has also recovered, and the downstream applications of low-voltage contactors, such as OEM machinery, power, metallurgy, petrochemical, and rail transit, have also recovered and increased, which also supports the annual growth rate of low-voltage contactors of 6.99%.

The gap between domestic capital and foreign brands in the mainland low-voltage contactor market is still very large. The gap between domestic capital and foreign brands in the mainland low-voltage contactor market is mainly reflected in two aspects: One is the market segment, and foreign brands rely on quality advantages. Occupy most of the high-end markets such as rail transit, nuclear power, and wind power, while domestic brands have few achievements in these subdivided areas. The dominant areas of domestic-funded brands are still concentrated in low-end application markets such as construction, real estate, and OEM machinery support; In this sense, the technical performance gap between domestic and foreign brands of contactor products is still large; the other is the product price positioning. According to the joint survey conducted by the company, the highest foreign brand in the 400A product category was found. The price is 11 times as much as a domestic brand. This shows that many domestic companies are still pursuing low price competition strategies and routes. The competition strategy and market positioning between domestic and foreign contactor brands are still very different. For different segments of industry customers, targeted product development and marketing will be the future development trend of the mainland low-voltage contactor market competition. Where Zhefu joint investigation found that, whether it is domestic or foreign brands of low-voltage contactors Vendors are conducting corresponding and specialized product research and development for different industries, and marketing methods are becoming increasingly diverse. This shows that the mainland low-voltage contactor market competition has quietly upgraded. In short, regardless of how the market of mainland low-voltage contactors changes during the period of 2008-2010, there is a development trend that will inevitably occur. That is, as foreign brands become more localized, channel efficiency is improved, and prices continue to decline; The company pays more and more attention to R&D and innovation, management professionalism, and production modernization, looking for ways to try high-end brands. The prices of certain products will go up – market competition will become more and more intense, and the overall market of low-voltage contactors will Will be more mature.